The Diggintravel Podcast

This is the second podcast in our new Airline Leader Interview Series, where we talk with industry UX leaders about how to build a great digital experience and user experience (UX) for airlines.

Together with our new podcast partner, 815Labs—experts in building top-tier airline UX—we’ve structured a series of episodes that bring together insights from leaders across various perspectives to understand what it takes to create exceptional airline UX.

In this second episode Carlos Lima Santana, Senior Product Designer shared his unique views, and broad understanding in what goes into designing great airline digital experience.

Carlos talked about the basic principles of UX design, why you need to cover the basic first, the balance between doing the most obvious things and innovating new, about the most important trait for a great UX designer, testing and many more.

RESOURCES:

You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here:

https://diggintravel.com/airline-ux-what-sets-top-designers-apart/

Earlier this year, we launched the Airline Leader Interview Series, where we spoke with industry leaders about high-level trends and strategies. But now, we’ve decided to dig deeper into one key topic: how to build a great digital experience and user experience (UX) for airlines.

Together with our new podcast partner, 815Labs—experts in building top-tier airline UX—we’ve structured a series of episodes that bring together insights from leaders across various perspectives to understand what it takes to create exceptional airline UX.

This first episode kicks things off with Norbert Krizsan from 815Labs. Not only does Norbert have extensive experience building airline UX from scratch, but he’s also an external lecturer in UX design. He has held nearly every UX role possible—from designer to researcher to Head of UX—and now serves as a Design Strategy advisor. Norbert helped us structure this entire series and is the perfect guest to set the stage for the episodes to come.

Our goal is to bring various great UX leaders to share their perspectives on different UX topics, so by the end of the series, you’ll have a much deeper understanding of how to create outstanding airline digital experiences.

RESOURCES:

You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here:

https://diggintravel.com/key-ux-concepts-for-airline-success/

Diggintravel Podcast is back for our fifth year, and we couldn't think of a better way to start the new season than with one of the top digital minds in the airline industry, Ricard Vila, Chief Digital Officer at LATAM Airlines.

In this talk, Ricard explained how LATAM Airlines built a unique ecosystem to succeed and move faster in the digital world.

Ricard's talk goes beyond the usual digital transformation buzzwords and narratives, delving into concrete concepts and examples--as you'll see some are quite unconventional--to illustrate how LATAM is actively re-shaping its digital culture.

This was one of the most enlightening talks on our podcast, so we highly recommend it to anyone interested in understanding how airline digital transformation unfolds.

RESOURCES:

You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here:

https://diggintravel.com/airline-digital-culture-latam-airlines/

Another exciting Diggintravel Podcast episode, featuring an in-depth discussion with Surya Kuchibotla, Head of eCommerce and Distribution at flyadeal.

Discover how flyadeal is building a modern digital commerce tech stack and leveraging technology to carve out a competitive edge.

Key podcast highlights:

• Flyadeal's unique organizational model
• How flyadeal is running consolidated, end-to-end digital marketing campaigns utilizing CDP
• How to do airline personalization on three levels
• Flyadeal's approach to AI-driven personalization and conversational commerce on WhatsApp

RESOURCES:

You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here:

https://diggintravel.com/modern-airline-digital-commerce-stack-flyadeal/

You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:

https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/

For all you digital professionals who want to learn how the best airlines are mastering analytics and doing so at scale, this Diggintravel Podcast episode is a must-listen.

Today, we bring you another insightful case study: the Lufthansa Group and their Digital Hangar’s journey from web and CRO analytics to airline product analytics.

Laura J. Hornbake, Product Analytics Community of Practice Lead at Lufthansa Group Digital Hangar, talked about their shift towards a decentralized model and the establishment of a digital analytics community of practice, highlighting how some of the most innovative airlines are revolutionizing the use of analytics to build better products more efficiently and on a larger scale.

And naturally, our discussion wouldn’t be complete without delving into personalization and AI.

RESOURCES:

You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here:

https://diggintravel.com/lufthansas-group-evolution-to-airline-product-analytics/

You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:

https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/

To kick off the new year, we're doing something different at Diggintravel Podcast. And it's all about helping you advance your airline digital career!

This episode is all about how to find and land your ideal airline digital job.

As we step into 2024, the digital landscape keeps evolving, and AI is reshaping our world daily. Understanding the skills to acquire, what to learn, and where to focus for your airline digital career has never been more challenging.

That's why we sought insights from Arpad Szakal, a seasoned recruiter and executive talent consultant with extensive global airline experience. In our latest podcast chat, Arpad shares practical advice to help you seize opportunities in the airline digital marketing world.

RESOURCES:

You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here:

https://diggintravel.com/airline-digital-career-2024-guide/

You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:

https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/

Marketing and marketing technology are changing fast!

With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series.

Today, in Part I, join us and founder and editor of Martech Weekly Juan Mendoza as we explore the state of marketing technology, discussing emerging roles and the critical need for new, emerging marketing skills.

Then, in Part II, we dive deeper into the future of digital analytics, covering everything from the cookie-less world to AI's impact on marketing.

RESOURCES:

You can find the full article with key key concepts, quotes, and other notes from this chat here:

https://diggintravel.com/changes-in-airline-marketing-part-and-challenges-in-martech/

You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:

https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/

Artificial intelligence is developing so fast that we just had to share this!

A few months ago, ChatGPT was an interesting new gadget; now, AI is revolutionizing how we approach airline digital marketing.

AI tools can now analyze your websites and campaign landing pages. Even more impressively, they can evaluate images like your airline ads and creatives.

In our latest episode we provide you these and many other cases of practical AI applications for your daily work.

You'll also find examples of how Lufthansa and Eurowings Digital are pioneering with internal AI tools for smarter operations and enhanced customer insights.

RESOURCES:

You can find the full article with key key concepts, quotes, and other notes from this chat here:

https://diggintravel.com/the-latest-airline-ai-news-airline-marketing/

You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:

https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/

Today, I'm reconnecting with a familiar voice, Ravi Shankar Mallavarapu. I first met Ravi when he held the position of Chief Growth Officer at AirAsia. He was one of the first guests on our podcast back in 2020, sharing insights about his efforts to transform AirAsia's digital marketing team into a modern growth marketing unit.

Ravi's journey has been a captivating one, especially his recent transition to CMO at CARSOME. Our conversation delves into the lessons he's learned, including what he'd do differently if he were to work for an airline again.

I believe many of you will find his insights, especially regarding his global branding campaign with football legend Eric Cantona and the challenges of measuring its impact, particularly enlightening.

And, for those curious about the intersection of AI and marketing, we dive into discussions about ChatGPT and other related topics towards the end.

You can find the full article with key key concepts, quotes, and other notes from this chat with Ravi here:

https://diggintravel.com/key-pillars-of-modern-airline-digital-marketing/