The Diggintravel Podcast

This episode closes out the 2025 Diggintravel Podcast season with a deep dive into one of the topics that kept coming up in our Airline Leaders Series conversations: Generative Engine Optimization (GEO).

After a year of interviews with airline CMOs, CDOs, and digital leaders in partnership with 815Labs, we wanted to switch gears and dig into a very specific subject that sits high on many airline agendas and that many of you asked us to explore in more detail.

For this episode, I traveled to Budapest to sit down with David Minorics, Business Development Director at Mito Performance. Through Mito’s airline-focused branch 815Labs, David has worked on numerous airline digital marketing and SEO projects and is now leading GEO pilots and initiatives for airlines and other travel brands.

In this episode, we talk about:

• What Generative Engine Optimization (GEO) is and how it differs from traditional SEO

• Why GEO is about being recommended by AI, not just being found

• How AI-powered search synthesizes information and what query fan-out means in practice

• The key elements of the GEO playbook for airlines

• How airlines can benchmark GEO visibility and sentiment

• What GEO metrics and KPIs actually matter

• How airline marketing teams can start GEO pilot projects

• Early learnings from GEO pilots, including projects with airlines

This episode is a practical, no-hype conversation about how AI-powered search is changing airline visibility, marketing, and digital strategy. David shares hands-on insights that make this a must-listen for airline marketers, digital teams, and anyone responsible for airline distribution and brand presence.

RESOURCES:
Full article with highlights and key takeaways from this episode:
https://diggintravel.com/airline-generative-engine-optimization/