Success stories told by the digital leaders. At best you’ll get inspired to do great digital work. At worst you’ll learn about new interesting people from airline, travel, digital and experimentation world. Narrated by Iztok Franko, founder of Diggintravel.com and a digital enthusiast.
Episodes
![Airline Leaders Interview Series – Jason Ward [Azul Airlines]](https://pbcdn1.podbean.com/imglogo/image-logo/7155005/Diggintravel_podcast_815Labs_8je5mx_300x300.png){kind=logo}
Wednesday Nov 05, 2025
Wednesday Nov 05, 2025
This is the fifth episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs!
For this episode, we traveled to Lisbon during the World Aviation Festival to meet with Jason Ward, Vice President of Marketing and People at Azul Airlines.
In this episode, we talk about:
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How Jason’s journey across Morris Air, Southwest, JetBlue, TAP Portugal, and Azul shaped his people-first leadership style
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Why empathy and culture are the foundations of brand loyalty
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The OPA (Observe, Perceive, Attend) model and how it drives great service at Azul
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How technology and AI can enhance, not replace, the human touch
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Azul’s community-driven purpose and a breakdown of their special “O Céu do Brasil é Azul” (“The Sky of Brazil is Blue”) campaign
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Why curiosity and learning are still the most important skills for the future of airline leadership
This episode offers a refreshing perspective on leadership, culture, and airline customer experience from one of the industry’s most experienced voices.
RESOURCES:
Full article with highlights and takeaways from this episode:
https://diggintravel.com/airline-leaders-jason-ward-azul-airlines/
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