Success stories told by the digital leaders. At best you’ll get inspired to do great digital work. At worst you’ll learn about new interesting people from airline, travel, digital and experimentation world. Narrated by Iztok Franko, founder of Diggintravel.com and a digital enthusiast.
Episodes
Thursday Mar 21, 2024
Thursday Mar 21, 2024
For all you digital professionals who want to learn how the best airlines are mastering analytics and doing so at scale, this Diggintravel Podcast episode is a must-listen.
Today, we bring you another insightful case study: the Lufthansa Group and their Digital Hangar’s journey from web and CRO analytics to airline product analytics.
Laura J. Hornbake, Product Analytics Community of Practice Lead at Lufthansa Group Digital Hangar, talked about their shift towards a decentralized model and the establishment of a digital analytics community of practice, highlighting how some of the most innovative airlines are revolutionizing the use of analytics to build better products more efficiently and on a larger scale.
And naturally, our discussion wouldn’t be complete without delving into personalization and AI.
RESOURCES:
You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here:
https://diggintravel.com/lufthansas-group-evolution-to-airline-product-analytics/
You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here:
https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/
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