Success stories told by the digital leaders. At best you’ll get inspired to do great digital work. At worst you’ll learn about new interesting people from airline, travel, digital and experimentation world. Narrated by Iztok Franko, founder of Diggintravel.com and a digital enthusiast.
Episodes
Monday Apr 11, 2022
Monday Apr 11, 2022
In the third episode of our Airline Digital Cabin and Retailing series Iztok were Henry joined by Viktorija Kucerova, Senior Consultant for Marketing, Strategy and Sustainability at SITA.
The trio talked about all kinds of airline digital, ecommerce, and onboard retailing concepts:
- The importance of product development, testing and innovation
- The importance of making the passenger's journey as unique as possible
- The importance of negative space
- The importance of focusing on the cabin experience and cabin crew
- The importance of cabin crew digitialization
- The importance of collaboration
You can find the full article with the key concepts, quotes, and other notes from this chat here:
https://diggintravel.com/airline-digital-cabin-talks/
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