Airline Digital Cabin Talks: The Importance of Innovation, the ’Negative Space’, and Collaboration

In the third episode of our Airline Digital Cabin and Retailing series Iztok were Henry joined by Viktorija Kucerova, Senior Consultant for Marketing, Strategy and Sustainability at SITA.


The trio talked about all kinds of airline digital, ecommerce, and onboard retailing concepts:

  • The importance of product development, testing and innovation
  • The importance of making the passenger's journey as unique as possible
  • The importance of negative space
  • The importance of focusing on the cabin experience and cabin crew
  • The importance of cabin crew digitialization
  • The importance of collaboration

You can find the full article with the key concepts, quotes, and other notes from this chat here:



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