Customer Retention in Travel [Learnings From an Airline, a Digital Company and a Startup]
Jun 10th, 2021 by diggintravel
In today's podcast episode I talked to Emre Güney, Head of Global Marketing, Lifecycle at Skyscanner. I know Emre back from his airline days when he was Head of Digital Product & Growth Marketing at Pegasus Airlines.
Emre talked about customer retention and how to do retention marketing in travel. Especially in airline industry where we suffer from low differentiation, commoditization and low frequency is the hardest part of marketing.
Emre provided many other insights on content marketing, digital product and learnings from running his own personal newsletter about growth marketing.
You can find the full article with quotes and other notes from our talk with Emre here: