Success stories told by the digital leaders. At best you’ll get inspired to do great digital work. At worst you’ll learn about new interesting people from airline, travel, digital and experimentation world. Narrated by Iztok Franko, founder of Diggintravel.com and a digital enthusiast.
Episodes
Wednesday Mar 04, 2020
Wednesday Mar 04, 2020
In this episode we talked to Shiva Manjunath, Marketing and Conversion Optimization Manager at Gartner. Shiva is a huge experimentation and digital enthusiast, so we talked about how to build a great experimentation program in your organization.
What can you learn from this interview:
- The conversion optimization process - where and how to start?
- Why is getting early wins crucial to your success?
- How to deal with your boss who doesn't understand the experimentation process and A/B testing
- Why personalization, conversion optimization, and experimentation go hand-in-hand
- How CRO helps you calculate the ROI of your personalization program
- How to scale up your experimentation
- Why "test to learn, not test to win" is the way to long-term conversion optimization process success
- How improv helps Shiva with experimentation and understanding users better
You can find the link to the full interview article with transcripts and all links here:
https://www.diggintravel.com/conversion-optimization-process/
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