Insights for Ancillary Revenue and Airline Onboard Retailing

In the second episode of our Airline Digital Retailing series, Iztok and Henry talked to airline ecommerce and ancillary expert Lee Barrett.


Lee’s impressive airline career includes roles in Cabin Crew Development and Performance and Development Management at Air New Zealand at its head office in Auckland, Head of Customer Service at JetStar in Tokyo, Director of Ancillary Revenue at Viva Aerobus in Mexico City, and Director of Customer Experience and Ancillary Revenue for LEVEL in London. Lee is currently the “Future of Check-In” Program Manager at Auckland Airport. His extensive mix of operational roles – including working with cabin crew – and business roles provided the right mix for a lively, fascinating conversation.


You can find the full article with the key concepts, quotes, and other notes from our talk with Lee and Henry here:


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