Success stories told by the digital leaders. At best you’ll get inspired to do great digital work. At worst you’ll learn about new interesting people from airline, travel, digital and experimentation world. Narrated by Iztok Franko, founder of Diggintravel.com and a digital enthusiast.
Episodes
![Key Pillars of Modern Airline Digital Marketing [Learning from Former Chief Growth Officer at AirAsia]](https://pbcdn1.podbean.com/imglogo/image-logo/7155005/Diggintravel_podcast_815Labs_8je5mx_300x300.png){kind=logo}
Wednesday Oct 04, 2023
Wednesday Oct 04, 2023
Today, I'm reconnecting with a familiar voice, Ravi Shankar Mallavarapu. I first met Ravi when he held the position of Chief Growth Officer at AirAsia. He was one of the first guests on our podcast back in 2020, sharing insights about his efforts to transform AirAsia's digital marketing team into a modern growth marketing unit.
Ravi's journey has been a captivating one, especially his recent transition to CMO at CARSOME. Our conversation delves into the lessons he's learned, including what he'd do differently if he were to work for an airline again.
I believe many of you will find his insights, especially regarding his global branding campaign with football legend Eric Cantona and the challenges of measuring its impact, particularly enlightening.
And, for those curious about the intersection of AI and marketing, we dive into discussions about ChatGPT and other related topics towards the end.
You can find the full article with key key concepts, quotes, and other notes from this chat with Ravi here:
https://diggintravel.com/key-pillars-of-modern-airline-digital-marketing/
Thursday Sep 21, 2023
Thursday Sep 21, 2023
We went back to our roots with this podcast! Diggintravel was crafted with a single mission in mind – to serve up practical insights tailor-made for you, the airline digital professional.
In this episode - talk with Joonas Leppävuori, Digital Product Manager at Finnair - we discussed in detail how Jonas and his team are doing booking funnel optimization. Joonas explained how they optimized all key pages of their booking flow (flight results page, passenger info page, seat selection page).
If you are an airline digital pro working on increasing the conversion of your website or APP you'll like this episode.
You can find the full article with key key concepts, quotes, and other notes from this chat with Joonas here:
https://diggintravel.com/airline-booking-funnel-optimization-finnair/
Monday Jul 03, 2023
Monday Jul 03, 2023
Yes, we had to do it! A special episode dedicated to ChatGPT and potential airline applications.
There's tons of articles and podcast about ChatGPT, we felt there is a need to do a top-down, structured overview of ChatGPT and why it matters for airline and travel digital professionals.
Our guest, Bostjan Kozuh has finished several data science trainings at Massachusetts Institute of Technology and Harvard University and is a mentor for many companies on AI strategy. Bostjan was also analytics instructor in Diggintravel Airline Digital Academy.
You can find the full article with key key concepts, quotes, and other notes from this chat with Bostjan here:
https://diggintravel.com/chatgpt-for-airlines/
Friday Jun 02, 2023
Friday Jun 02, 2023
This is another episode where we talked about how airlines can leverage data sicence and artificial intelligence. And if we were to pinpoint the most significant area for airlines where data science can have a substantial impact, it would undoubtedly be in airline dynamic pricing and dynamic offers.
And yes, of course we talk about ChatGPT and possible impact for airlines again as well.
Mike Robinson has worked in various business and technology (biztech) roles, integrating data science and technology into teams focused on revenue growth or innovation.
Mike’s most recent experience was at Amazon, working on the Prime Team and CRM, as well as at Lyft, a rideshare company. Prior to that, he worked in the airline industry for a long time, at Amadeus Team in Nice and Frontier Airlines in Denver.
You can find the full article with key key concepts, quotes, and other notes from this chat with Mike here:
https://diggintravel.com/airline-dynamic-pricing/
Wednesday May 17, 2023
Wednesday May 17, 2023
This is a second part of our talk with Andres Bucchi, Chief Data Officer at LATAM Airlines.
In Part I. we talked about experimentation, this second part is about data science and how airlines can integrate data science in large organization.
Andres shared his experience from LATAM airlines and his past learning from BigTech companies and work at Uber.
And yes, of course we had to talk about ChatGPT as well.
You can find the full article with key key concepts, quotes, and other notes from this chat with Andres here:
https://diggintravel.com/airline-data-science-latam-airlines/
Monday Apr 03, 2023
Monday Apr 03, 2023
Today, we have a special episode because we have reversed the roles. Typically it's Iztok who interviews airline and other digital experts, but today Iztok was the one being interviewed. Iztok was interviewed by Dario Martinho from Branchspace. As you probably know Branchspace is supporting this podcast and Diggintravel digital research.
Dario interviewed Iztok about the 2023 Yearbook and research, what were the main insights and learning from the 55 airlines Iztok surveyed. They also talked about evolution of Diggintravel research and more importantly evolution of airline ecommerce and digital optimization over the last couple of years, so from 2017 when we started with our first research.
I hope you'll enjoy this episode, we definatelly did enjoy being on the other side of the microphone. Also don't worry, we'll have new airline expert guests very soon.
Thursday Feb 23, 2023
Thursday Feb 23, 2023
This is a quick update about the latest Diggintravel research project - the 2023 Airline Digital Optimization Yearbook.
2023 Airline Digital Optimization Yearbook is the result of the most comprehensive annual airline digital research and benchmarks in existence. It's more than 100 pages of content and benchmarks from 55 surveyed airlines.
You can learn more (and download your PDF copy) about the Yearbook here:
https://diggintravel.com/2023-airline-digital-optimization-yearbook/
Friday Feb 17, 2023
Friday Feb 17, 2023
Today we have a special episode for you! We talked to Andres Bucchi, Chief Data Officer at LATAM Airlines. We often talk about data and experimentation at Diggintravel, but mostly in digital ecosystem.
Andres shared insights how LATAM Airlines is planning to do experiments for better decision making in the physical world: in revenue management, call center and other areas.
Andres shared so many great insights during our chat so we split the podcast in two parts. In part two we'll talk about data science and ChatGPT.
You can find the full article with key key concepts, quotes, and other notes from this chat with Andres here:
https://diggintravel.com/airline-scientific-decision-making-latam/
Thursday Jan 19, 2023
Thursday Jan 19, 2023
Today you can listen to insights from airline digital expert, Ismael Monzon. Ismael is a CRO and Analytics Team Lead at Air Europa. Ismael and Air Europa digital team are a playbook case of how to build your digital optimization and CRO program from ground up, step-by-step. This is why, we're really glad that Ismael was willing to share his team's story and the learnings from their journey.
You can find the full article with key key concepts, quotes, and other notes from this chat with Ismael here:
https://diggintravel.com/airline-digital-optimization-and-cro-team-air-europa/
Thursday Jan 05, 2023
Thursday Jan 05, 2023
This is a third chat in series of talks with female airline digital leaders. We talked to Eveline Lee, Senior Manager Digital Channel Products, Product Innovation, Payments at Scoot.
Eveline started her airline career 10 years ago when she joined Asian low-cost airline Scoot as one of the first team members in their digital team.
Since then, Scoot’s digital team has evolved and matured immensely, and I’m glad Eveline was willing to talk about the learnings from their journey.
You can find the full article with key key concepts, quotes, and other notes from this chat with Eveline here:
https://diggintravel.com/airline-digital-talks-eveline-lee-scoot/