Success stories told by the digital leaders. At best you’ll get inspired to do great digital work. At worst you’ll learn about new interesting people from airline, travel, digital and experimentation world. Narrated by Iztok Franko, founder of Diggintravel.com and a digital enthusiast.
Episodes
Tuesday Feb 04, 2020
Tuesday Feb 04, 2020
Iztok Franko, founder of Diggintravel.com talks to Anna Potanina, a Google expert on mobile UX and conversion optimization (CRO). Anna talked about key things she learned after she and her team at Google have performed more than 600 UX, mobile and CRO audits.
What you will hear in this interview:
- How design sprints and user testing labs work?
- What makes companies successful at conversion optimization?
- Why just looking at data and analytics is not enough? Why qualitative research really matters?
- What is Anna's personal favourite UX research method?
- How to do CRO & UX design on mobile?
- What is different when doing design and CRO for mobile?
You can find the link to the full interview article with transcripts and all links here:
Tuesday Jan 14, 2020
Tuesday Jan 14, 2020
Iztok Franko, founder of Diggintravel.com talks to Lennart Dobrovsky, Director of Research and Intelligence at Lufthansa Innovation Hub about the future of travel, the state of the airline digital maturity and their latest airline digital benchmarks report.
What you will hear in this interview:
- Iztok's intro on about how Diggintravel's digital retailing benchmarks and Lufthansa Innovation Hub research are connected.
- How Lennart started with research and why he changed his football career for learning and research?
- What kind of digital projects they do at Lufthansa Innovation Hub?
- What is behind their mission of "create and capture value beyond flying"?
- What kind of digital products they build?
- Why is Lufthansa Innovation Hub analyzing airline digital maturity and how can one measure digital innovation in the first place?
- How did they analyze airline digital maturity with their Airline Digital Index (ADiX)?
- What was the biggest surprise when they evaluated airlines?
- What can airlines and other travel companies learn from startups?
You can find the link to the full interview article with transcripts and links here:
https://www.diggintravel.com/airline-digital-benchmarks-by-lufthansa-innovation-hub/
Tuesday Jan 14, 2020
Tuesday Jan 14, 2020
Hi, this is the intro episode to the Diggintravel Podcast. In this short episode, I'll explain why I started with the Diggintravel podcast and what kind of content you'll get if you subscribe to it.
I'll also share one secret with you - how podcasts helped me grow my business and how this podcast could help you to get new ideas and find solutions to your problems.
If you'll listen carefully you can also learn about my dog, an interesting statistic about Slovenia and what are my hobbies :)