The Diggintravel Podcast

In this episode we talked to Shiva Manjunath, Marketing and Conversion Optimization Manager at Gartner. Shiva is a huge experimentation and digital enthusiast, so we talked about how to build a great experimentation program in your organization.

What can you learn from this interview:

• The conversion optimization process - where and how to start?
• Why is getting early wins crucial to your success?
• How to deal with your boss who doesn't understand the experimentation process and A/B testing
• Why personalization, conversion optimization, and experimentation go hand-in-hand
• How CRO helps you calculate the ROI of your personalization program
• How to scale up your experimentation
• Why "test to learn, not test to win" is the way to long-term conversion optimization process success
• How improv helps Shiva with experimentation and understanding users better

You can find the link to the full interview article with transcripts and all links here:

https://www.diggintravel.com/conversion-optimization-process/

We talked to Joel Goldberg, Chief Digital Officer at Wizz Air about airline industry, latest trends and how to build a digital program in a low cost environment.

What else you will learn from this interview:

• Joel’s background and how he ended up in the airline industry.
• Why Wizz Air looks at digital transformation differently – learn about their pragmatic, ULCC approach to airline digital transformation?
• How to scale up – how they run a digital program and initiatives to support their fast-paced growth and large scale?
• Where do they see the biggest opportunities in data and emerging technologies like artificial intelligence and machine learning?
• Why experimentation and a “fail fast – fail small” approach is the key to their digital success?
• Other interesting points that will make you look at the 2020 airline digital trends differently.

You can find the link to the full interview article with transcripts and all links here:

https://www.diggintravel.com/2020-airline-digital-trends/

In this episode Shahar Markovitch (Chief Digital and Innovation Officer) and Amit Sagi (Digital Director) at EL AL Israel Airlines join Iztok Franko to talk about their digital strategy. We talked about key pillars of their strategy and the challenges of executing it in practice.

What else you will learn from this interview:

• What are the two big digital trends EL AL sees which were the key to their airline digital strategy?
• Why EL AL joined Digital, IT and Data into one big unit to support their execution?
• What are the key challenges of doing e-commerce and digital marketing in a legacy airline environment?
• Why changing the mindset from “project” to “product” view is a must if you want to develop digital solutions?
• Can cooperation with the startup community help you be more agile and digital?
• How data and agile BI fit into their airline digital strategy and help EL AL make faster decisions?
• Listen to examples of some of EL AL’s new digital products that help solve their customers’ problems.
• Why food Instagrammability might be even more important than its taste to the digital generation?

You can find the link to the full interview article with transcripts and all links here:

https://www.diggintravel.com/airline-digital-strategy-from-vision-to-execution/

Iztok Franko, founder of Diggintravel.com talks to Anna Potanina, a Google expert on mobile UX and conversion optimization (CRO). Anna talked about key things she learned after she and her team at Google have performed more than 600 UX, mobile and CRO audits.

What you will hear in this interview:

- How design sprints and user testing labs work?

- What makes companies successful at conversion optimization?

- Why just looking at data and analytics is not enough? Why qualitative research really matters?

- What is Anna's personal favourite UX research method?

- How to do CRO & UX design on mobile?

- What is different when doing design and CRO for mobile?

You can find the link to the full interview article with transcripts and all links here:

https://www.diggintravel.com/airline-mobile-ux-design

Iztok Franko, founder of Diggintravel.com talks to Lennart Dobrovsky, Director of Research and Intelligence at Lufthansa Innovation Hub about the future of travel, the state of the airline digital maturity and their latest airline digital benchmarks report.

What you will hear in this interview:

- Iztok's intro on about how Diggintravel's digital retailing benchmarks and Lufthansa Innovation Hub research are connected.

- How Lennart started with research and why he changed his football career for learning and research?

- What kind of digital projects they do at Lufthansa Innovation Hub?

- What is behind their mission of "create and capture value beyond flying"?

- What kind of digital products they build?

- Why is Lufthansa Innovation Hub analyzing airline digital maturity and how can one measure digital innovation in the first place?

- How did they analyze airline digital maturity with their Airline Digital Index (ADiX)?

- What was the biggest surprise when they evaluated airlines?

- What can airlines and other travel companies learn from startups?

You can find the link to the full interview article with transcripts and links here:

https://www.diggintravel.com/airline-digital-benchmarks-by-lufthansa-innovation-hub/

Hi, this is the intro episode to the Diggintravel Podcast. In this short episode, I'll explain why I started with the Diggintravel podcast and what kind of content you'll get if you subscribe to it. 

I'll also share one secret with you - how podcasts helped me grow my business and how this podcast could help you to get new ideas and find solutions to your problems.

If you'll listen carefully you can also learn about my dog, an interesting statistic about Slovenia and what are my hobbies :)